The Swedish Film Selection
Every year, the Swedish Institute together with the Swedish Film Institute (Svenska Filminstitutet) compiles a selection with the best of contemporary Swedish films.
These feature-length, documentary and short films will be distributed for non-profit cultural screenings around the world.
We were tasked to redesign the packaging and bring a uniform graphic profile to the new film box series. The new-look features playful and bright intersecting colour fields giving the design a festive feeling and paying homage to classic movie premiere searchlights. The design is carried out throughout discs and interactive menus.
Time to bring out the popcorn!
Awarded with a Red Dot Design Award
The Red Dot is one of the most prestigious international design competitions with its roots dating back to 1954. The Red Dot is the award for high design quality picked by an international jury that evaluates designs submitted by over a thousand different designers and companies worldwide.
Further Information:
What we did
Packaging design / Design concept / Motion design / Illustrations
Images from Kidler.
