The Swedish Film Selection
Every year, the Swedish Institute together with the Swedish Film Institute (Svenska Filminstitutet) compiles a selection with the best of contemporary Swedish films.
These feature-length, documentary and short films will be distributed for non-profit cultural screenings around the world.
We were tasked to redesign the packaging and bring a uniform graphic profile to the new film box series. The new-look features playful and bright intersecting colour fields giving the design a festive feeling and paying homage to classic movie premiere searchlights. The design is carried out throughout discs and interactive menus. The design was awarded with a Red Dot Design Award in 2020.
Time to bring out the popcorn!
What we did
Packaging design / Design concept / Motion design / Illustrations
Images from Kidler.